Of course, they also show strong opposition to other candidates using hashtags such as #MarcosDuwag and #NoToMarcosDuterte2022. For example, the #KakampinkWednesdays hashtag was used to consistently engage the supporters and show their growing number. Looking at the content of posts, the Leni-Kiko hashtags were mostly used to highlight the candidate’s platforms, to consolidate personal accounts from beneficiaries, stories from people who shifted support and those who convinced other people, and to share and consolidate volunteer initiatives like collaterals and house-to-house campaign strategies. However, please note that these numbers do not aggregate counts from different variations of a hashtag (e.g. The rest of the top 5 hashtags used during the campaign period were also from Leni-Kiko related: #KulayRosasAngBukas (20%), #LeniKikoAllTheWay (14.59%), #LetLeniLead (14.58%), and #AngatBuhayLahat (12.94%). The most popular hashtag is #LeniKiko2022 used in 40.28% of tweets in the study. Zooming in on the 276 hashtags that appeared on at least 1,000 posts, it can be seen that Leni-Kiko-related hashtags dominated with 87.68% of the most used hashtags. Election campaigns network Leni-Kiko tweets This analysis focuses on the competing or countering hashtags that emerged during the campaign period such as the following: Table 1. There might have been viral tweets not included in the dataset because they were either deleted by the user or by Twitter, or the account that posted was either private or suspended.įocusing on the most engaged camps on Twitter, the Leni-Kiko and BBM-Sara camps used Twitter hashtags to mobilize and energize supporters to trend sorties, volunteer events, information drive, and election campaigns. Because historical tweets were collected and not those posted in real-time, the dataset does not include all tweets posted during that period. Quote retweets (QRTs) and replies were included. Using Twitter’s v2 API, we gathered tweets posted from Octo(the start of the filing of candidacy) up to 5PM of Ap(11 days before campaign period ends). In the 2022 Philippine National and Local Elections, Twitter and Facebook are two of the digital platforms where candidates try to interact, convince, and rally with an electorate that is becoming hyper-engaged in online communities. Twitter has been a platform of choice for many online campaigns, whether it be for brands or social movements.

The full copy of the research is reposted with permission. “Hashtag wars: Opposing trends on Twitter show online coordination strategies between Marcos, Robredo supporters” is a study presented in a #FactsFirstPH research briefing held on May 04, 2022.

Philippine twitter trending